“Monster is the leader in a business that many, many companies are in and many more want to be. These set up into two classes of competitors.
One class has money and traffic, the other class is desperate. Yahoo! (NASD:YHOO) is in the first class and has large online jobs operation. Watch for Google (NASD:GOOG) to get into this business and companies like Craigslist to expand their presence.
The second class of companies are the desperate ones, the newspapers. Careerbuilder.com, owned by Gannett (NYSE:GCI), Knight-Ridder (NYSE:KRI) and the Tribune Company (NYSE:TRB) is one of the larger job sites. Dow Jones (NYSE:DJ) and the New York Times (NYSE:NYT) are also in the business as are papers in the U.S. and abroad.
These are companies with low stock prices primarily because Wall Street believes that the internet is destroying their businesses. They cannot afford to go gentle into the night.”
Do people really search the print papers for jobs anymore? I would imagine that with the fast pace of especially the technology world those jobs would be moot in about five minutes after being printed.
I’d also be interested to hear from Search Engine Journal readers about their use of Monster.com: have you found a job via Monster.com or do you know of anyone who has found a job using Monster.com? Leave your thoughts in the comments section below.
Tuesday, April 11, 2006
Monster.com is a Monster in the Job Search Engine Market
Posted by PPC - SEO GopiKrishna at 12:45 AM
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