Keyword Analysis & Ranking
Good keyword analysis is the first step in a successful search engine marketing campaign. If you do not choose good keywords, then you never get a rank and your efforts will be washed. But the main problem is How to choose Good keywords. The best key words will be words that have a large search volume but little competitions. Here are some ways to search for such keywords.
· A perfect keyword is list of words and phrases that related to your website and people might type into search engines when looking for your site
· Each page on your site should have one to three related keyword phrases that are site-specific. For example, if your website is related to Shoes, Good phrases to target on this page would be buy shoes, get online shoes, or stylish shoes. They are all related, and they are all pointing at the same general content on the page.
You can use the Overture Keyword Suggestion Tool to get an estimation of the search volume of a key phase.
Competition Analysis:
When consumers use search engines, they want results quickly. Many users will stop at the first page of results — maybe even on the first couple of links. If a site isn't near the top of the first page, it will essentially be invisible.
Competition Analysis: Competitor analysis has two primary activities, 1) obtaining information about important competitors, and 2) using that information to predict competitor behavior. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. Clustered meta search engines such as Ixquick and Zworks can provide a quick overview of the competitive landscape on any given search term.
There are few steps for competition analysis.
Firstly, find the main 2-10 keywords of your website. Suppose if you are selling mobile then perfect keyword for that is buy mobile, buy mobile phones, buy cheap mobile etc. After that search, these keywords on search engine like google, yahoo or msn. Then choose two website, which is ranking on top 10. Then make a sheet
You have to compare these things between your site and related competitor website.
· Google Page Rank
· Back links
· Page Index
· Google Ranking on these keywords
Competition Analysis is a method to know website Physical strength. If you want to know how much your website is improving, you can do monthly web site analysis. It’s better option to know your site strength.
Saturday, January 05, 2008
SEO Service- Keyword Analysis
Posted by PPC - SEO GopiKrishna at 5:05 PM
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