Monday, July 04, 2011

How Facebook Traffic Fits in a Multi-Channel Landscape

While the growth of its US user base may or may not be slowing a bit as it approaches complete saturation, Facebook’s potential to impact ecommerce still has plenty of headroom. Advertising on Facebook is nascent next to paid search and traditional display and online retailers are still learning how to best engage and expand their fanbases. Looking at data across RKG’s Attribution and Facebook clients we can assess how Facebook users are currently fitting into the larger multi-channel picture and offer some insights into who they are.

More @

No comments: