Google Adwords Editor Version 9.5

Google Adwords Editor - New Features

Campaign experiment settings:
Version 9.5 includes support for campaign experiments. You can perform the following tasks in

Google Adwords Editor:

• Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
• Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
• Apply and edit a Max. CPC bid multiplier at the keyword level.
• Download and upload experiment status and bid multipliers in both CSV and XML import/export.

Adwords Editor Location extensions support:

Google Adwords Editor now provides support for new and existing location extensions. In Version 9.5, the address doesn’t have to already exist in the account to create the extension.

• Create new manual location extensions for any address.
• Modify address of existing business locations.
• Download and upload location extensions in both CSV and XML import/export.

Adwords Editor Background download:

One or more accounts can now be downloaded in the background while you’re working on another open account. This allows users to save time and continue working while downloading a large account. You also have the option to select and queue up several accounts for download so that you don’t have to start the download process separately for each account.

Adwords Editor - Minor Updates

Adwords Editor - Additional campaign settings:

The following three new campaign-level settings are supported and can be edited, sorted, and imported/exported via XML:

• Enhanced CPC (enabled/disabled) -- Applicable to Manual CPC and Budget Optimizer campaigns.
• Delivery method (standard/accelerated) -- Standard delivery is applicable to all campaigns. Accelerated delivery is applicable to all campaigns except Budget Optimizer and Percent CPA campaigns.
• Ad Rotation (optimize for clicks/optimize for conversions/rotate) -- Applicable to all campaigns.

Adwords Editor - Destination URL links:

You can test your destination URLs when you click the icon located next to the destination URL edit box on all tabs. The destination URL will open in your default browser.

Adwords Editor - IP addresses and non-ASCII characters in URLs:

Display URLs, destination URLs, and placements now allow:

• Non-ASCII domain names (e.g. münster.com, россия.рф)
• IPv4 addresses in place of domain names (e.g. 12.34.56.78)
• IPv6 addresses in place of domain names (e.g. [2001:db8:85a3:0:0:8a2e:370:7334] )

Display URLs and placements will also allow non-ASCII characters in the URL path after the domain name (e.g. münster.com/Käse, yandex.ru::спорт). This is not supported in destination URLs.

Adwords Editor - Unlimited number of search conditions:

Advanced Search now allows you to add an unlimited number of search criteria in the Settings or Performance statistics fields.

Adwords Editor Version 9.5 - Additional image ad dimensions:

Image ads with the following dimensions are now supported:

• 320x50 (now valid for mobile image ads as well)
• 300x50
• 425x600
• 300x600

Adwords Editor - Revert warnings:

When you revert more than one item, or a new campaign or ad group that contains information, Google AdWords Editor will alert you with a summary of changes to be made and allow you to cancel the revert. A "Don't show this message again" checkbox will allow you to proceed in the future without any prompt.

In addition, in the Tools | Settings dialog, a Revert section allows you to enable or disable the Ctrl-Z shortcut for Revert. You can also enable or disable the revert warning in this dialog.

Adwords Editor - Streamline Add/Update Multiple:

Version 9.5 offers a Preview or Process button in the Add/Update Multiple tool. Preview allows you to preview your data and edit your column assignments. Process will skip the previewing step and will take you to the last step of the Add/Update Multiple tool and display a summary of changes.

On the last step of Add/Update Multiple, a checkbox labeled “Automatically accept all imported changes” is now available. If the box is unchecked, you will be able to review your changes when you click Finish and review changes. If the box is checked, you’ll automatically accept all changes when you click Finish. The checkbox will remember your choice from the last time you used the Add/Update Multiple tool.

Adwords Editor - Item status and disapprovals:

Google AdWords Editor now displays item status in the Status column and allows you to manually pause or enable an item by editing the status icon. In addition, you can now see specific ad disapproval reasons by mousing over the disapproved status.

Adwords Editor - Updated first page bid estimates:

Google AdWords Editor v9.5 supports the updated first page bid estimates, which take into account additional factors when determining your bid estimate.

Adwords Editor - Service announcements:

A yellow alert box will display important service announcements impacting your Editor usage.

How Facebook Traffic Fits in a Multi-Channel Landscape

While the growth of its US user base may or may not be slowing a bit as it approaches complete saturation, Facebook’s potential to impact ecommerce still has plenty of headroom. Advertising on Facebook is nascent next to paid search and traditional display and online retailers are still learning how to best engage and expand their fanbases. Looking at data across RKG’s Attribution and Facebook clients we can assess how Facebook users are currently fitting into the larger multi-channel picture and offer some insights into who they are.

More @ http://www.rimmkaufman.com/rkgblog/2011/06/29/how-facebook-traffic-fits-in-a-multi-channel-landscape/

New Yahoo Clues Offers Regional and Demographic Data

Clues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade. Their new version includes an upgraded interface, regional search data, and trends for separate demographics.

More @ http://searchenginewatch.com/article/2082868/New-Yahoo-Clues-Offers-Regional-and-Demographic-Data

Create Mobile Landing Pages With No Programming Knowledge

Research Says 51% of consumers are more likely to purchase from retailers that have mobile-specific sites, yet, according to Google, 79% of large online advertisers don’t have a mobile optimized site. Furthermore, according to Google, t 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone, and 40% go to a competitor’s.

Today Google released a tool allowing even the least programming-inclined people to build professional mobile web pages. Now, there’s no reason that anyone should ever be without a mobile landing page. It’s also free, which means budget isn’t an issue.

More @ http://www.ppchero.com/create-mobile-landing-pages-with-no-programming-knowledge-for-free/

Announcing the June 2011 Microsoft Advertising adCenter Upgrade - adCenter Blog - Microsoft Advertising Community

The latest Microsoft Advertising adCenter Upgrade includes several improvements that have consistently been requested in the feedback we've received. This upgrade provides easier ways to manage your search and content advertising strategies with adCenter. The changes include improved targeting and enhanced insights.

More @ http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/06/24/june-2011-microsoft-advertising-adcenter-upgrade.aspx

Quality Score and a Simplified Daily Budget Option in the Latest adCenter Desktop Beta Release - adCenter Blog - Microsoft Advertising Community

In addition to the improvements that were released in April, new updates have just rolled out in the latest adCenter Desktop Beta release. With this upgrade to version 7.8, the following additional functionality will be available:

• Quality Score. You can now view Quality Score data from adCenter Desktop Beta. You can also create advanced filters andsorts, and bulk update your keywords to optimize your campaigns based on the Quality Score data.

• Simplified Daily Budget option. Microsoft Advertising adCenter automatically calculates a monthly budget for you when...

More @ http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/06/22/quality-score-and-a-simplified-daily-budget-option-in-the-latest-adcenter-desktop-beta-release.aspx

From Inside Google - Today, innovations in targeting, optimization, and measurement can help you achieve greater performance with your Display Network campaigns. We’re investing heavily in these areas, and we’re pleased to announce several tools that give you better measurement, transparency and value for your display advertising campaigns.

More @ http://adwords.blogspot.com/2011/06/today-innovations-in-targeting.html

Google +1 around the world

A few months ago Google released the +1 button on English search ads and organic search results on google.com. More recently, Google have made the +1 button available to sites across the web, making it easier for people who love your site to help their friends and other users find your content in Google search.

Today, +1s will start appearing on ads and organic search results for Google pages globally. We'll be starting with sites like google.co.uk, google.de, google.co.jp and google.fr, and then expanding quickly to most other Google search sites soon after.

We’ve also partnered with a few more sites in Europe, Japan, India, Australia and New Zealand where you’ll start seeing +1 buttons in the coming days.

More @ - http://adwords.blogspot.com/2011/06/1-around-world.html

Video Ads on Ad Innovations - Inside AdWords

Google offers the world's largest online video audience, based on users of Google.com search, our partnerships with top video publishers across the Google Display Network, and the reach of YouTube, the world's largest video property. On YouTube alone, users generate 3 billion video views daily and upload 48 new hours of video per minute. The online video market is huge for users, and we believe this means it also holds a lot of potential for online advertisers.

For those of you who are already passionate about this large and growing market, we’ve just launched a Video page on Ad Innovations -- your destination for exploring our latest advertising developments.

On this page, you can learn about new video innovations that can help you prepare your campaigns and promote your business.

More @ http://adwords.blogspot.com/2011/06/learn-about-latest-in-video-ads-on-ad.html

Social Media Marketing - Tools to Refine Your Visibility, Engagement and Measure

#1: Socialbakers

Get useful stats from Socialbakers. Socialbakers offers paid services to monitor your Facebook statistics, but it also provides useful free statistics for Facebook and LinkedIn.

#2: Kurrently
Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. “Companies can capitalize on just-in-time marketing and social CRM opportunities like never before.”

#3: Blekko
Select the sites you want to search with Blekko. You can create “slashtags” for groups of URLs, friends, experts and communities and you can “slash in” what you want and “slash out” what you don’t want to search.

Tools to Measure Specific Social Media Goals

#4: Social Mention
If social awareness is your main social media goal, then be sure to check out Social Mention, which allows you to set up social media alerts so you can measure awareness for specific keywords.

#5: Klout
Klout is another tool you can use to measure awareness on Twitter and Facebook.

#6: PostRank Analytics
If customer loyalty is your main social media goal, you can use PostRank Analytics to measure results in improving loyalty.

Tools to Get the Job Done

#7: Blogsearch.Google
Use Blogsearch.Google.com for better search results than Google Alerts. There are many tools to monitor keywords. Don’t forget to use this one!

#8: Twitterfall
Use Twitterfall when you need to show executives how you can monitor what’s being said about your brand on Twitter.

#9: Friend or Follow
Friend or Follow helps you improve your Twitter marketing. It tells you who’s not following you back on Twitter and who you’re not following back.

#10: Wetoku
Sign up for Wetoku to make the popular side-by-side video interviews. All you need to do is sign in and send an invite code by email to the person you want to interview.

#11: Socialcam
If you have an iPhone or an Android phone, be sure to check out Socialcam. Steve says this is the easiest way to share videos with your social networks.

#12: Stupeflix
Use Stupeflix to integrate after-effects and photos to your videos. If you want to do editing without using editing software, this tool is for you.