How Facebook Traffic Fits in a Multi-Channel Landscape

While the growth of its US user base may or may not be slowing a bit as it approaches complete saturation, Facebook’s potential to impact ecommerce still has plenty of headroom. Advertising on Facebook is nascent next to paid search and traditional display and online retailers are still learning how to best engage and expand their fanbases. Looking at data across RKG’s Attribution and Facebook clients we can assess how Facebook users are currently fitting into the larger multi-channel picture and offer some insights into who they are.

More @ http://www.rimmkaufman.com/rkgblog/2011/06/29/how-facebook-traffic-fits-in-a-multi-channel-landscape/

Social Media Marketing - Tools to Refine Your Visibility, Engagement and Measure

#1: Socialbakers

Get useful stats from Socialbakers. Socialbakers offers paid services to monitor your Facebook statistics, but it also provides useful free statistics for Facebook and LinkedIn.

#2: Kurrently
Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. “Companies can capitalize on just-in-time marketing and social CRM opportunities like never before.”

#3: Blekko
Select the sites you want to search with Blekko. You can create “slashtags” for groups of URLs, friends, experts and communities and you can “slash in” what you want and “slash out” what you don’t want to search.

Tools to Measure Specific Social Media Goals

#4: Social Mention
If social awareness is your main social media goal, then be sure to check out Social Mention, which allows you to set up social media alerts so you can measure awareness for specific keywords.

#5: Klout
Klout is another tool you can use to measure awareness on Twitter and Facebook.

#6: PostRank Analytics
If customer loyalty is your main social media goal, you can use PostRank Analytics to measure results in improving loyalty.

Tools to Get the Job Done

#7: Blogsearch.Google
Use Blogsearch.Google.com for better search results than Google Alerts. There are many tools to monitor keywords. Don’t forget to use this one!

#8: Twitterfall
Use Twitterfall when you need to show executives how you can monitor what’s being said about your brand on Twitter.

#9: Friend or Follow
Friend or Follow helps you improve your Twitter marketing. It tells you who’s not following you back on Twitter and who you’re not following back.

#10: Wetoku
Sign up for Wetoku to make the popular side-by-side video interviews. All you need to do is sign in and send an invite code by email to the person you want to interview.

#11: Socialcam
If you have an iPhone or an Android phone, be sure to check out Socialcam. Steve says this is the easiest way to share videos with your social networks.

#12: Stupeflix
Use Stupeflix to integrate after-effects and photos to your videos. If you want to do editing without using editing software, this tool is for you.